In this article, the authors describe a project that was developed for an introductory-level physics course. The aim of the project was to encourage the creative process in science, as science is seldom mentioned in discussions about creativity. They sought to engage students in the creative process by posing a collective challenge to the class. The challenge involved designing a sustainable means by which to produce short films on the theme of sustainability. Through the project, students experienced project-based learning, open-ended questions, and independent research.