This study examined the metaphors that were used by athletes, coaches, faculty members, and sport managers to describe the concept of "sport". Participants (N = 473) were asked to reveal the single metaphor they had in minds in the sense of the concept of sport by the prompt "Sport is like … because …" 22 valid metaphors were analyzed by content analysis and 5 conceptual categories were identified. Differences in the conceptualization of sport were detected in terms of participants' gender, continents, and professions. Metaphors seem to be an effective tool to have a better understanding of the concept of sport.