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ERIC Number: EJ1094690
Record Type: Journal
Publication Date: 2016
Pages: 6
Abstractor: ERIC
ISSN: ISSN-1522-8959
Social Media in Academic Libraries: Engaging in 140 Characters or Less
Levesque, Lisa
Public Services Quarterly, v12 n1 p71-76 2016
The Future Voices in Public Services column is a forum for students in graduate library and information science programs to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell of their visions for the profession, or to tell of research that is going on in library schools. This article will focus on the author's experiences in managing social media while working as a co-op student at The D.W. Weldon Library at Western University. The author found that managing social media in an academic library setting requires three things: (1) a good working knowledge of the digital world of social media; (2) a flair for composing interesting content; and (3) tact. This article will address the most practical of these first: what social media is and how to use it. Next, it will tackle the more esoteric subject of how to write as the voice of a library for an online audience. Finally, it will suggest some further areas of exploration for what the author has called here ''tact,'' the positioning of the social media manager him or herself within the larger context of the organization, and challenges faced.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A