ERIC Number: EJ1094686
Record Type: Journal
Publication Date: 2016-Apr
Abstractor: As Provided
Reference Count: 54
Students' Choice of Sub-Degree Programmes in Self-Financing Higher Education Institutions in Hong Kong
Wong, Phoebe; Ng, Peggy M. L.; Mak, Connie K. Y.; Chan, Jason K. Y.
Higher Education: The International Journal of Higher Education Research, v71 n4 p455-472 Apr 2016
The higher education sector in Hong Kong has restructured substantially from elite to mass higher education since the introduction of education reform by the Hong Kong government in 2000. To stay ahead in this competitive environment in the education sector, management teams of self-financing institutions have to compete for students and identify key factors influencing students' choice of post-secondary programmes. This paper investigates factors affecting students' choice of sub-degree programmes in self-financing higher education institutions in Hong Kong. Importance-performance analysis was employed as an analytical tool to help institutions identify areas for improvement and utilize their resources more effectively. The findings show that institutions should find ways to improve areas of "articulation", "career services", "financial aid" and "programme design" in order to increase their competitiveness. The outcomes of this research will help management teams of self-financing higher education institutions enhance their overall strategic plan and enrolment processes in order to attract students in a context of increasing competition for students in the Hong Kong higher education system.
Descriptors: Foreign Countries, Higher Education, College Choice, Financial Support, Performance Based Assessment, Articulation (Education), Career Counseling, Student Financial Aid, Curriculum Design, Competition, Strategic Planning, Enrollment, Student Recruitment
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Hong Kong