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ERIC Number: EJ1094558
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISSN: ISSN-1360-3108
Applying Foreign Entry Market Strategies to UK Higher Education Transnational Education Models
Lindsay, Victoria; Antoniou, Christos
Perspectives: Policy and Practice in Higher Education, v20 n2-3 p51-58 2016
We take a multidisciplinary approach mapping the models used by UK higher education (HE) institutions against established international business foreign market entry strategies. We review the conditions in host markets that facilitate market entry and consider how these will determine foreign market entry strategy. We specifically consider four macro-environmental factors: (a) the existence of a market, (b) the adherence to supranational institutions and the harmonisation of national legislation, (c) the convergence of the home and host cultures as manifested by the appeal of UK degrees with the local population and (d) the penetration of technology. These four factors and the models used for exporting UK HE are mapped against market entry strategies. We conclude by exploring the key areas of emerging interest, the differences in the franchise model, the extent to which Greenfield sites differ and the lack of Brownfield activity within the current environment.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A