For decades, popular culture was neglected and frowned upon by academics. In recent years, cultural critics, including librarians, have found popular culture materials to be didactic tools, and vital to the study of society and the zeitgeist that has prevailed at the time of their production. As a result, many academic librarians have found it useful to develop collections in their libraries that reflect a range of sociological change as demonstrated in these resources. With diligence and research, academic collection development managers may choose materials that will enhance the role of popular culture in their libraries.