The introduction of demand-driven funding following the Bradley Review has seen the progressive removal of constraints on the number of undergraduate places that universities can offer, therefore allowing universities to set their own growth levels. In South Australia, there is little unmet demand for university places. Traditionally, universities in South Australia have centred their recruitment attention on school leavers; however, population projections indicate the number of school leavers will decline over the next six years. This article provides a case study on non-school leavers in South Australia. It explores the diverse profile of non-school leavers and their experience in the university environment. It suggests four main groups of non-school leavers--the gap year cohort, the delayed entry cohort, the tertiary transfer cohort and the TAFE entry cohort and identifies the distinctive profile of each group. [This article was first presented at the Annual Conference of the Australasian Association for Institutional Research, "Let the sunshine in", Gold Coast, 9-11 November 2011.]