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ERIC Number: EJ1094083
Record Type: Journal
Publication Date: 2016-Mar
Pages: 22
Abstractor: As Provided
Reference Count: 16
ISBN: N/A
ISSN: ISSN-2329-4922
Making the Familiar Strange: Thinking Visually in a Study Abroad Course in Professional Communication
Andrews, Deborah C.
Business and Professional Communication Quarterly, v79 n1 p6-27 Mar 2016
Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need. Addressed to students in art and design and framed through principles of discovery learning, the course approach and assignments can be productively adapted to enhance the visual competence of students of professional communication.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Delaware; United Kingdom (London)