ERIC Number: EJ1094083
Record Type: Journal
Publication Date: 2016-Mar
Abstractor: As Provided
Reference Count: 16
Making the Familiar Strange: Thinking Visually in a Study Abroad Course in Professional Communication
Andrews, Deborah C.
Business and Professional Communication Quarterly, v79 n1 p6-27 Mar 2016
Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need. Addressed to students in art and design and framed through principles of discovery learning, the course approach and assignments can be productively adapted to enhance the visual competence of students of professional communication.
Descriptors: Study Abroad, Minicourses, Art Education, Design, Visual Learning, Visual Literacy, Competency Based Education, Business Communication, Intercultural Communication, Experiential Learning, Teaching Methods, Educational Strategies, Integrated Curriculum, Assignments, College Programs, Foreign Countries
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Delaware; United Kingdom (London)