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ERIC Number: EJ1094071
Record Type: Journal
Publication Date: 2016-Mar
Pages: 14
Abstractor: As Provided
Reference Count: 75
ISSN: ISSN-2329-4922
Flipping to Teach the Conceptual Foundations of Successful Workplace Writing
Campbell, Kim Sydow
Business and Professional Communication Quarterly, v79 n1 p54-67 Mar 2016
Flipping originated in science, technology, engineering, and mathematics fields, where didactic transmission of conceptual knowledge has been the standard pedagogy. Flipping has resulted in additional focus on procedural knowledge within class meetings. This article argues that business and professional writing pedagogy, which already focuses largely on procedural knowledge within class meetings, would benefit from flipping because it could create an additional focus on conceptual knowledge outside of the classroom. The article explains why we need to teach conceptual foundations, why video is a good choice for that teaching, and what challenges we face in creating those instructional videos.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A