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ERIC Number: EJ1094027
Record Type: Journal
Publication Date: 2016
Pages: 10
Abstractor: As Provided
Reference Count: 52
ISSN: ISSN-0883-2323
Does MTV Really Do a Good Job of Evaluating Professors? An Empirical Test of the Internet Site
Murray, Keith B.; Zdravkovic, Srdan
Journal of Education for Business, v91 n3 p138-147 2016
Considerable debate continues regarding the efficacy of the website (RMP). To date, however, virtually no direct, experimental research has been reported which directly bears on questions relating to sampling adequacy or item adequacy in producing what favorable correlations have been reported. The authors compare the data provided by RMP relative to experimentally controlled, systematically collected data that offers a more rigorous evaluation of the findings reported by RMP. Six equivalent undergraduate course sections with 252 students were systematically studied with respect to professor evaluations using simple RMP scales versus a more complex, multi-item scale. Major findings were twofold: (a) RMP samples were entirely inadequate to statistically project the evaluations of other students at conventionally accepted research levels; and (b) statistically significant differences between stated RMP scores compared to those using a more ample attribute approach were found, with RMP evaluations biased in a negative direction.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A