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ERIC Number: EJ1094020
Record Type: Journal
Publication Date: 2016
Pages: 6
Abstractor: As Provided
ISSN: ISSN-0883-2323
Using the Balanced Scorecard to Enhance Undergraduate Education in a First Year Business Course: A Pilot Study
Hunt, Irma; Taylor, Ronald K.; Winter, Anthony; Mackie, J. Jay; Fisher, Daniel
Journal of Education for Business, v91 n3 p132-137 2016
Several research studies found that managers lacked a basic understanding of a balanced scorecard (BSC) approach to evaluate an organization. Because of this, the authors saw an opportunity to reorganize a course in order to provide students with an opportunity to address this issue. Therefore, a recent pilot study was conducted to ascertain student understanding of the functional areas of business. Students were assigned a BSC project in a foundational course, and completed a survey to establish if the BSC enhanced their knowledge and understanding of business disciplines within an organization. Based on students' perceptions, it was concluded that a better understanding of how businesses operate holistically was attained.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A