This article reviews and discusses certain ideas and initiatives found in the scholarship on faculty motivation, roles, and service and outreach involvement. It is intended as a resource for formulating practical applications for use in encouraging broad faculty participation in the Partnership for Reform in Science and Mathematics (PRISM), a project that calls for multi-level collaboration among P-12 teachers and higher education faculty to develop innovative approaches to science and mathematics education. Because of the importance of improving teacher education in these fields, motivating higher education faculty involvement is key for the project's success. This process is informed by competing interests, formidable barriers, and complicated approaches. The literature also suggests that a common commitment to the institutional mission, a workable understanding of different kinds of motivation, and a purposedriven cooperation at all levels of administration and faculty can produce successful outcomes.