Abu Dhabi high school students' interest in physics in different contexts was investigated with a survey conducted in connection with the international project, The Relevance of Science Education (ROSE). The sample consisted of 2248 students in public and private schools. Means of most items that belong to the school physics context for both girls and boys were below the score of (3.0). The most interesting topics for both genders were connected with fantasy items. The least interesting items (particularly for girls) were connected with artifacts and technological processes. Girls assigned the highest scores for "why we dream" and "life and death." Boys assigned the highest scores for "inventions and discoveries" and "life outside of earth." The main message of the study is that new curricular approaches and textbooks can be developed through combining technological and human contexts. The implications for curriculum development, teacher professional development programs, and other education strategies in Abu Dhabi are discussed in light of the ROSE survey.