ERIC Number: EJ1092883
Record Type: Journal
Publication Date: 2016-Apr
Abstractor: As Provided
Using Clickers in a Large Business Class: Examining Use Behavior and Satisfaction
Rana, Nripendra P.; Dwivedi, Yogesh K.
Journal of Marketing Education, v38 n1 p47-64 Apr 2016
As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We proposed a conceptual model based on the technology acceptance model to understand students' use behavior and satisfaction with clickers. The valid response from 138 second-year business students of Digital Marketing module taught in a British university, where clickers are extensively used in the teaching and learning process, made the basis for data analysis. The results provided a strong support for the proposed model with a reasonably adequate variance (i.e., adjusted R[superscript 2]) of 67% on behavioral intentions and sufficiently high variance on use behavior (i.e., 86%) and user satisfaction (i.e., 89%).
Descriptors: Business Administration Education, Marketing, Learning Processes, Teaching Methods, Audience Response Systems, Intention, Undergraduate Students, Large Group Instruction, Student Attitudes, Foreign Countries, Student Behavior, Models, Assignments, Structural Equation Models, Likert Scales, Questionnaires
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A