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ERIC Number: EJ1092564
Record Type: Journal
Publication Date: 2014
Pages: 5
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1067-1803
Community Alert: Using Text Messaging and Social Media to Improve Campus Emergency Planning
Connolly, Maureen
Community College Journal, v84 n2 p38-42 Oct-Nov 2014
This article describes emergency management and the part that social media technologies and mobile messaging have made when they are included as part of the campus emergency plan. Administrators have found that ample notification and preparedness must be built into campus communication systems. Social media platforms such as Twitter and Facebook provide opportunities to deliver news and information as it occurs via a two-way model that encourages feedback and communication. Community college emergency managers can maximize the power and reach of social media by pushing relevant emergency information out to personal mobile devices via text message and Twitter during response and recovery. Also, when integrated into the community college emergency management plan, social media--Facebook, Twitter, and YouTube--can contribute to an environment of continuous open communication and improved situational awareness. Additionally, a proactive campus emergency preparedness plan might also monitor these networks for chatter that could clue administrators into illegal activities--or even, in some cases, threats of suicide--potentially putting an end to problems before they occur. Used as part of a broader campus emergency preparedness plan, these resources can be instrumental in assisting the emergency management team in recognizing and responding to future incidents.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A