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ERIC Number: EJ1092057
Record Type: Journal
Publication Date: 2016-Mar
Pages: 22
Abstractor: As Provided
Reference Count: 179
ISBN: N/A
ISSN: ISSN-1598-1037
International Students' Course Satisfaction and Continuance Behavioral Intention in Higher Education Setting: An Empirical Assessment in Malaysia
Shahijan, Milad Kalantari; Rezaei, Sajad; Amin, Muslim
Asia Pacific Education Review, v17 n1 p41-62 Mar 2016
The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students' course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administered on international students, were collected to empirically test the research model using partial least squares path modeling approach, a structural equation modeling technique for the assessment of measurement and structural model. The empirical results imply that perceived brand orientation and university reputation positively influence course satisfaction and course continuance behavioral intention, while intercultural friendships influences course continuance intention but not course satisfaction. The implications and limitations of research are discussed in the following sections.
Springer. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail: service-ny@springer.com; Web site: http://www.springerlink.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Malaysia