ERIC Number: EJ1091612
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Reference Count: 34
"Living to the Rhythm of the City": Internationalisation of Universities and Tourism Discourse in Catalonia
Gallego-Balsà, Lídia; Cots, Josep M.
Language, Culture and Curriculum, v29 n1 p6-21 2016
This paper explores the impact of the tourism discourse on the self-representation strategies that a university in Catalonia adopts towards international students, and the extent to which these strategies connect with the stance of international students towards their study-abroad experience. The data were ethnographically collected during the academic year 2010-2011 and are analysed following a Content Analysis approach to explore how the university and international students project their perspectives on Catalan. The results show that the commodification of the Catalan language and culture is not only a strategy to increase the value of the university and recruit students, but also represents a way of projecting the Catalan national identity in a post-national era. This is not always accepted by the students, especially at the beginning of their stay, as they, like tourists, expect the host community to limit the use of the local language to specific and ritualised events and to adopt Spanish or English in interactions with them.
Descriptors: International Education, Tourism, Content Analysis, Romance Languages, Foreign Students, Spanish, English (Second Language), Second Language Learning, Language Attitudes, Discourse Analysis, Student Attitudes, Commercialization, Educational Strategies, Institutional Advancement, Self Concept, Study Abroad, Cultural Influences, Universities, College Students, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Spain