ERIC Number: EJ1091598
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Reference Count: 12
Product Bundling and Shared Information Goods: A Pricing Exercise
Morrison, William G.
Journal of Economic Education, v47 n1 p49-63 2016
In this article, the author describes an exercise in which two pricing problems (product bundling and the sharing of digital information goods) can be understood using the same analytical approach. The exercise allows students to calculate the correct numerical answers with relative ease, while the teaching plan demonstrates the importance of the distribution of reservation prices across consumers in determining the optimal pricing strategies.
Descriptors: Economics Education, Microeconomics, Learning Activities, College Instruction, Undergraduate Students, Graduate Students
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Publication Type: Journal Articles; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A