The Effect of Medium on Loss of Information.

Wilson, C. Edward

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Peer reviewed

ERIC Number: EJ109083

Record Type: CIJE

Publication Date: 1974

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The Effect of Medium on Loss of Information

Wilson, C. Edward

Journalism Quarterly, 51, 1, 111-15, Spr 74

Two Canadian studies show large losses in all media in immediate, unaided recall for simulated news presentations with the broadcast media showing greater loss than the print media. (RB)

Descriptors: Higher Education, Information Dissemination, Journalism, Mass Media, Media Research, News Reporting, Recall (Psychology)

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