Use of Operant Methodology in Measuring Mass Media Effects.

Peer reviewed

ERIC Number: EJ109081

Record Type: CIJE

Publication Date: 1974

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Use of Operant Methodology in Measuring Mass Media Effects

LeRoy, David J.; And Others

Journalism Quarterly, 51, 1, 102-06,136, Spr 74

Suggests avenues to close the schism between research methodology and theory in mass communication. (RB)

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