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ERIC Number: EJ109081
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Use of Operant Methodology in Measuring Mass Media Effects
LeRoy, David J.; And Others
Journalism Quarterly, 51, 1, 102-06,136, Spr 74
Suggests avenues to close the schism between research methodology and theory in mass communication. (RB)
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Education Level: N/A
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Grant or Contract Numbers: N/A