ERIC Number: EJ1090598
Record Type: Journal
Publication Date: 2016
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0748-5786
EISSN: N/A
Teaching Tweeting: Recommendations for Teaching Social Media Work in LIS and MSIS Programs
Simons, Rachel N.; Ocepek, Melissa G.; Barker, Lecia J.
Journal of Education for Library and Information Science, v57 n1 p21-30 Win 2016
A combination of public relations, marketing, advertising, and information and communication technologies, social media work is an increasingly important part of information professionals' jobs. This paper reports on a survey-based study of 49 information professionals who routinely use social media in their work. Respondents provided information about their most-used social media tools and platforms, described their specific social media tasks, and shared how they learned to use social media. They also gave advice on the possible integration of social media into an MLIS or MSIS curriculum. While considering technical skills and the knowledge of specific platforms to be important, respondents also recommend that professionals be able to multi-task, work and update their knowledge independently, and adopt new technologies. Above all, respondents emphasized the high standards for social media communication and encouraged strong written communications skills, thus suggesting that MLIS and MSIS coursework should actively develop such skills.
Descriptors: Surveys, Professional Personnel, Social Media, Technology Integration, Marketing, Advertising, Information Dissemination, Technological Literacy, Standards, Computer Mediated Communication, Library Science, Library Education, Librarians, Handheld Devices, Telecommunications, Masters Programs, Information Science Education
Association for Library and Information Science Education. 2150 N 107th Street Suite 205, Seattle, WA 98133. Tel: 206-209-5267; Fax: 206-367-8777; e-mail: office@alise.org; Web site: http://www.alise.org/jelis-2
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A