While the majority of people in Ireland speak English as a first language, the minority Irish language is spoken daily by approximately 3% of the population even though is a compulsory subject in Irish schools. Recent research has shown the language to be in crisis, with consistently declining standards of attainment in schools. This paper presents the first cycle of an Action Research project aiming to assess the potential of using a three-dimensional virtual environment (3DVE) as a platform for task-based learning of Irish in the primary school. The action phase of the cycle consisted of an intensive pilot of a language learning intervention using a 3DVE (n = 25 children aged 9-10 years). The reflection component was multiphase, involving analysis of pilot outputs, re-evaluation of the literature and an in-depth user consultation (n = 15 children aged 10-11 years), inspired by Student Voice methodology. The user consultation findings indicated goal orientation as the primary driver for children learning in a 3DVE with social connectivity understood as a given in any such environment. This paper offers a novel classification of games and virtual worlds for language learning which serves to integrate the two research literatures in a meaningful way.