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ERIC Number: EJ1089588
Record Type: Journal
Publication Date: 2013
Pages: 14
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0893-0384
Building Customized University-to-Business (U2B) Partnerships
Irvine, George; Verma, Lisa
Continuing Higher Education Review, v77 p86-99 Fall 2013
Continuing education (CE) units throughout the United States have successfully built University-to-Business (U2B) partnerships to provide greater value to their community partners and to increase revenue for the university. Our experience in building U2B partnerships and feedback from our partners--businesses, corporations, state agencies, and other organizations--indicates that an opportunity currently exists for CE units to leverage their university's comparative strengths in research and teaching to help businesses develop their employees to increase efficiency, meet strategic goals, and increase employee engagement. As is the case in building any CE area of practice, programmatic challenges must be overcome to launch and expand U2B programming. This article shares survey results from organizations about why they like to partner with universities, provides solutions to the typical challenges of building a U2B practice area, and offers a diagnostic tool to help CE managers get started in building
University Professional & Continuing Education Association. 1 Dupont Circle NW Suite 615, Washington, DC 20036. Tel: 202-659-3130; Fax: 202-785-0374; Web site: http://www.upcea.edu
Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education; Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Delaware; Louisiana