NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1089578
Record Type: Journal
Publication Date: 2016-Mar
Pages: 20
Abstractor: As Provided
ISSN: ISSN-1098-2140
Forging a Strategic and Comprehensive Approach to Evaluation within Public and Nonprofit Organizations: Integrating Measurement and Analytics within Evaluation
Newcomer, Kathryn; Brass, Clinton T.
American Journal of Evaluation, v37 n1 p80-99 Mar 2016
The "performance movement" has been a subject of enthusiasm and frustration for evaluators. Performance measurement, data analytics, and program evaluation have been treated as different tasks, and those addressing them speak their own languages in their own circles. We suggest that situating performance measurement and data analytics within the broader field of evaluation would be theoretically parsimonious and fruitful. Scholars and practitioners of performance measurement and analytics may profitably use an evaluation mind-set and frame their tasks within the multidisciplinary field of evaluation practice. With this change in mind-set, we discuss some implications of viewing measurement, analytics, and other evaluation-related capacities within public organizations as part of an integrated, evaluation mission-support function. Working with other mission-support functions, evaluation capacity could be used by operating units to improve learning, strategy, and performance and better accomplish the mission. We outline steps that could be considered to help forge a more strategic and comprehensive approach to evaluation in public and nonprofit organizations.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A