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ERIC Number: EJ1089160
Record Type: Journal
Publication Date: 2015
Pages: 26
Abstractor: As Provided
ISSN: ISSN-1673-341X
MBA Students' Quality Improvement: The Correlation Analysis of Students' Personal Traits and Attitudes towards Teaching Methods at a Chinese University
Kong, Rui; Gao, Xiaowei; Zhong, Wanxing; Zhou, Xiaoling
Frontiers of Education in China, v10 n4 p608-633 2015
MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensable. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student's major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A