Most creativity techniques encourage breaking away from stored knowledge and known solutions. Counter to this approach, this study assessed the effectiveness of an intervention based on introducing minimal variations to well-established knowledge structures. Two groups were tasked with generating creative metaphorical titles for short essays. While the experimental group had been trained in extending and reinstantiating conceptual metaphors, the control group had been trained on creativity techniques unrelated to the task. Training increased the number of novel metaphorical titles derived from conceptual metaphors, and these titles were more creative than novel metaphorical titles not derived from conceptual metaphors. Finally, the titles generated via the deliberate use of the trained heuristics were as creative as those of the same type that were spontaneously produced by the control group. The implications for interventions to promote creativity are discussed.