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ERIC Number: EJ1088884
Record Type: Journal
Publication Date: 2014
Pages: 7
Abstractor: As Provided
ISSN: ISSN-1040-0419
The Impact of Semantic Relevance and Heterogeneity of Pictorial Stimuli on Individual Brainstorming: An Extension of the SIAM Model
Guo, Jing; McLeod, Poppy Lauretta
Creativity Research Journal, v26 n3 p361-367 2014
Drawing upon the Search for Ideas in Associative Memory (SIAM) model as the theoretical framework, the impact of heterogeneity and topic relevance of visual stimuli on ideation performance was examined. Results from a laboratory experiment showed that visual stimuli increased productivity and diversity of idea generation, that relevance to the topic and homogeneity among visual stimuli increased productivity, whereas homogenous but topic irrelevant stimuli suppressed both productivity and idea diversity. The findings show that the SIAM model applies to visual, as well as to textual, stimuli, and extend the model's arguments with respect to cognitive interference and fixation effects.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A