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ERIC Number: EJ1088578
Record Type: Journal
Publication Date: 2015
Pages: 12
Abstractor: ERIC
ISSN: EISSN-2167-8715
Web-Based Media Literacy to Prevent Tobacco Use among High School Students
Phelps-Tschang, Jane S.; Miller, Elizabeth; Rice, Kristen; Primack, Brian A.
Journal of Media Literacy Education, v7 n3 p29-40 2015
Facilitator-led smoking media literacy (SML) programs have improved media literacy and reduced intention to smoke. However, these programs face limitations including high costs and barriers to standardization. We examined the efficacy of a Web-based media literacy program in improving smoking media literacy skills among adolescents. Sixty-six 9th grade students participated in a Web-based SML tobacco education program based on health behavior theory. Pre- and post-test assessments demonstrated statistically significant changes in the primary outcome of total SML as well as each of the individual SML items. However, there were inconsistent changes in other theory-based outcomes including attitudes and normative beliefs.
National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education; Grade 9; Junior High Schools; Middle Schools
Audience: N/A
Language: English
Sponsor: National Institute of Mental Health (DHHS/NIH); National Cancer Institute (NCI) (NIH)
Authoring Institution: N/A
Identifiers - Location: Pennsylvania
Grant or Contract Numbers: R25MH054318; K07CA114315