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ERIC Number: EJ1088535
Record Type: Journal
Publication Date: 2012
Pages: 8
Abstractor: As Provided
Reference Count: 55
ISSN: ISSN-1040-0419
The Role of Individualism-Collectivism in the Individual Creative Process
Yao, Xiang; Wang, Shuhong; Dang, Junhua; Wang, Lei
Creativity Research Journal, v24 n4 p296-303 2012
This study is among the first to examine how individuals' cultural value orientations impact 2 separate stages of creativity: idea generation and idea implementation. A total of 247 Chinese employees completed questionnaires including individualism-collectivism culture orientation and their idea generation behavior. Supervisor ratings of idea implementation were obtained to avoid single-source bias. Partial correlation results showed that both horizontal individualism and horizontal collectivism had positive influences on idea generation, but vertical collectivism had a positive impact on idea implementation. Although vertical individualism was not correlated to either idea generation or idea implementation, it moderated the relationship between these two stages such that idea generation predicted idea implementation better among high vertical individualists than among low vertical individualists. Theoretical contributions and practical implications are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China