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ERIC Number: EJ1088491
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-1040-0419
Creative People Use Nonconscious Processes to Their Advantage
Gallate, Jason; Wong, Cara; Ellwood, Sophie; Roring, R. W.; Snyder, Allan
Creativity Research Journal, v24 n2-3 p146-151 2012
Although contentious, there is evidence to suggest that nonconscious processes contribute to creative output, particularly during refractory periods. However, no one has examined whether this break benefit differs as a function of creative ability. To address these issues, this investigation examined Wallas's (1926) seminal theoretical framework of creativity. More specifically, the most controversial stage postulated by Wallas, the incubation phase, was empirically tested. A regression analysis demonstrated that productivity is significantly increased when creative people activate nonconscious processes in off-task or "incubation" periods. There is ongoing debate about the cause(s) of this "incubation effect". This research provides evidence that the incubation effect results, at least partially, from nonconscious processing and that it provides greater benefit to more creative individuals. This suggests that highly creative people should be exposed to focus problems/challenges well in advance of objective deadlines, and have freedom to generate solutions outside of structured evaluation times.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia