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ERIC Number: EJ1087343
Record Type: Journal
Publication Date: 2015
Pages: 13
Abstractor: ERIC
Reference Count: 13
ISSN: ISSN-1195-4353
Exploring Market and Competitive Intelligence Research as a Source for Enhancing Innovation Capacity
Bajaj, Deepak
College Quarterly, v18 n3 Sum 2015
The purpose of this study was to assess the role of Competitive and Market Intelligence (CI/MI) Research as a potential source for improving the innovation capability of Small and Medium Enterprises (SME's) leading to successful new product/services/processes/capabilities development (Cooper & Edgett, 2002). This report highlights the background, methodology and findings of this study. Based on the findings, CI/MI service has the potential to contribute to enhancing a company's innovation capability by adding value at different stages of the research and development continuum, particularly at the early assessment stage as well as at a pre-commercialization stage. CI/MI research can lead to qualitative improvements in commercialization efforts. This, in turn, can contribute to a reduction in the high failure rate of new product commercialization, an ongoing problem identified at the beginning of this report.
Seneca College of Applied Arts and Technology. 1750 Finch Avenue East, Toronto, Ontario M2J 2X5, Canada. Tel: 416-491-5050; Fax: 905-479-4561; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada