ERIC Number: EJ1086658
Record Type: Journal
Publication Date: 2016
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1913-9020
EISSN: N/A
E-Learning and Social Media Motivation Factor Model
Rosli, Mohd Shafie; Saleh, Nor Shela; Aris, Baharuddin; Ahmad, Maizah Hura; Sejzi, Abbas Abjoli; Shamsudin, Nur Amalina
International Education Studies, v9 n1 p20-30 2016
The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.
Descriptors: Foreign Countries, Electronic Learning, Social Media, Use Studies, Graduate Students, College Faculty, Postdoctoral Education, Schools of Education, Social Influences, Structural Equation Models, Correlation, Educational Technology, Learning Motivation, Regression (Statistics), Factor Analysis, Statistical Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Malaysia
Grant or Contract Numbers: N/A