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ERIC Number: EJ1086564
Record Type: Journal
Publication Date: 2015-Dec
Pages: 15
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
Media Management Education: Key Themes, Pedagogies, and Challenges
Förster, Kati; Rohn, Ulrike
Journalism and Mass Communication Educator, v70 n4 p367-381 Dec 2015
The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. The purpose of this article is to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. In an online-survey, we asked educators from fourteen different countries across Europe about the key themes addressed in teaching, the pedagogies applied, and the fundamental challenges they perceive.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States