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ERIC Number: EJ1085505
Record Type: Journal
Publication Date: 2016
Pages: 5
Abstractor: ERIC
ISSN: ISSN-1740-4622
The Rhetoric of Campus Architecture
Smith, Cynthia Duquette
Communication Teacher, v30 n1 p6-10 2016
The group activity described in this article was originally designed for an upper-division undergraduate course on Rhetoric and Architecture, but would also be well suited for courses in Persuasion, Rhetorical Criticism, or Visual Rhetoric. Any undergraduate course related to communication and design (including Advertising) could make excellent use of the activity. In the Rhetoric and Architecture course, this activity helps ease students into what is often unfamiliar subject matter. The class itself provides an introduction to the ways architectural texts (i.e., buildings, memorials, landscape architecture, city plans) operate persuasively to encourage particular behaviors, attitudes, and emotional reactions in human beings. In addition to these content-related benefits, the activity is also beneficial from a social standpoint. Because the students themselves learn how campus buildings shape their impressions, they feel increased confidence in their ability to engage with the unfamiliar content of the course.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A