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ERIC Number: EJ1085488
Record Type: Journal
Publication Date: 2015-Dec
Pages: 7
Abstractor: As Provided
ISSN: EISSN-1077-5315
Infographics: An Innovative Tool to Capture Consumers' Attention
Niebaum, Kelly; Cunningham-Sabo, Leslie; Carroll, Jan; Bellows, Laura
Journal of Extension, v53 n6 Article 6TOT8 Dec 2015
Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of consumers by: telling a story, clarifying complex information with evidence-based information or research findings, using innovative design, and reaching targeted audiences in easily accessible places. Combining innovative infographic design and targeted dissemination strategies, Extension educators can capture consumers' attention and deliver clear messages to improve communication with consumers.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Colorado
Grant or Contract Numbers: N/A