Extension recognizes the importance of data in guiding programming decisions at the local level. However, allocating personnel resources and specializations at the state level is a more complex process. The West Virginia University Extension Service has adopted a data-driven process to determine the number, location, and specializations of county agents across the state. While local desires will always be part of the process, new metrics and methods encourage discussion and guide those decisions. The expected result is an improved matching of agents with local needs, thus improving the ability of Extension to fulfill its service mission statewide.