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ERIC Number: EJ1085302
Record Type: Journal
Publication Date: 2015-Jul
Abstractor: As Provided
Reference Count: 14
Using Online Video Lectures to Enrich Traditional Face-to-Face Courses
Makarem, Suzanne C.
International Journal of Instruction, v8 n2 p155-164 Jul 2015
University educators need to meet changing needs of the digital generation by integrating technology through online content delivery. Despite the many advantages of online education, a large number of university professors are reluctant to make the transition from traditional-face-to-face lectures to online delivery, mainly due to the time, cost, and technical competence requirements to make this transition, in addition to the lack of beliefs in the legitimacy of online education. This article demonstrates the use of online video lectures to adapt traditional university courses to a blended format. The study is implemented for a School of Business Marketing course. We illustrate a cost-effective and time-efficient way for faculty members to record and share online video lectures with limited training and technical support. Using a student sample from two sections of the same marketing course, the study findings support the use of online video lectures as an effective way to free class time for learner-centred activities, without sacrificing student performance outcomes or course satisfaction.
Descriptors: Lecture Method, Video Technology, Technology Integration, College Faculty, College Students, Electronic Learning, Blended Learning, Marketing, Business, Cost Effectiveness, Time Management, Instructional Effectiveness, Student Attitudes, Statistical Analysis, Academic Achievement
International Journal of Instruction. Usak University, College of Education, Ankara Izmir Yolu, 1 Eylul Kampusu, Usak, 64200, Turkey. Tel: +90-5357355455; e-mail: firstname.lastname@example.org; Web site: http://www.e-iji.net
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A