The term graphic organizer has become so commonplace in teaching that the meaning of the term, as well as the rationale for why the strategy works, has become lost. Revisiting the general concept of an advance organizer is an opportunity to consider the essential teaching act. There is a difference between "using a graphic organizer" in a particular lesson and "graphically organizing concepts for students" as an epistemological stance. The transformation in practitioners' use of the term from representing a photocopied handout to representing the essential act of making meaning by situating things within the context of a learner's already acquired background knowledge is obviously constructivist, and it has never made more sense than in the current age of social media.