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ERIC Number: EJ1084124
Record Type: Journal
Publication Date: 2015
Pages: 16
Abstractor: As Provided
Reference Count: 44
ISBN: N/A
ISSN: ISSN-1941-126X
So Much Social Media, so Little Time: Using Student Feedback to Guide Academic Library Social Media Strategy
Brookbank, Elizabeth
Journal of Electronic Resources Librarianship, v27 n4 p232-247 2015
The majority of college students use social media of some kind, and academic libraries are increasingly using social media to reach them. Although studies have analyzed which platforms academic libraries most commonly use and case studies have provided examples of how libraries use specific platforms, there are few examinations of the usage habits and preferences of local user populations to guide library strategy in this space. This article reports on the results of a survey in which students at one university were asked about their personal use of social media and their preferences for how the library uses social media.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oregon