In this article college football coach Ricky Santo argues that in order to change the ways of the misunderstood world of racism, one needs to acknowledge the sociocultural consciousness in society today. The sociocultural consciousness is a way to understand how people think and behave which is influenced by their race/ethnicity, social class, and language (Banks, 1996) (Villegas & Lucas, 2002, p. 22). Based on his experience as a football coach at the college level, Santo is hoping to make a change in the football culture, regarding racism. For coaches to understand their players, and players to understand each other, they each must understand their own sociocultural identities first (Banks, 1991; Bennett, 1995; Zeichner & Hoeft, 1996) (Villegas & Lucas, 2002). They need to examine the different cultures they are a part of in their lives to truly understand themselves and those around them (Villegas & Lucas, 2002). "Football is the ultimate team sport" according to Daryl Johnston (2005). In football each player must do his job on the play to help execute the play as a whole. Therefore in order to have a successful play, each individual must trust and understand the person lining up next to him. Knowing each other will give each player full confidence in each other not leaving them worrying and questioning what the player is doing on that play. Each player comes in with a variety of cultures in their lives and different understandings of everything that goes on around them including each individual's understanding of racism. Regardless, the players come into this football culture and still do not truly understand racism. The question is what is the process to help teammates create this full trust in each other and create a tight bond to form the ultimate team? Herein, Santo uses supportive research findings about racism in society to recommend a plan to help coaches and players overcome and change racism in football culture.