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ERIC Number: EJ1083327
Record Type: Journal
Publication Date: 2016
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0013-1911
Marketing in Schools, Commercialization and Sustainability: Policy Disjunctures Surrounding the Commercialization of Childhood and Education for Sustainable Lifestyles in England
Wilkinson, Gary
Educational Review, v68 n1 p56-70 2016
Capitalist expansion is predicated on consumption and growth driven by citizens following their individual preferences in the marketplace. To promote consumption and influence consumer wants and desire, propaganda is used to persuade citizens to purchase products using a wide and diverse range of techniques. In recent decades, this has involved an increase in the marketing of products and consumerist values to children through the education system and the broader media. This article argues that successive UK governments' public policy in this area has been characterized by inaction, inertia and contradiction and that the resulting policy disjunctures are at variance with their public rhetoric about the commercialization of childhood and professed objectives regarding the promotion of environmental awareness and sustainable lifestyles in schools.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom; United Kingdom (England)
Grant or Contract Numbers: N/A