This qualitative study examines how a group of Latino/a high school students living in the Southeast used youth media as a forum to promote a selective pattern of acculturation. The study explores the ways in which the students' discourse emphasised the maintenance of the students' home culture and privileged "familismo," a cultural construct that holds the needs of the family above the needs of the individual. The doubly precarious issue of gender and biculturalism is examined, and found to be problematic for the female participants who personally struggled with a patriarchal family structure, yet publically promoted family loyalty and respect. The study highlights the female participants' challenges and the importance of providing a space to examine these challenges.