ERIC Number: EJ1082979
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Reference Count: 36
Twitter Use and Its Effects on Student Perception of Instructor Credibility
DeGroot, Jocelyn M.; Young, Valerie J.; VanSlette, Sarah H.
Communication Education, v64 n4 p419-437 2015
This study investigates college student perceptions of instructor credibility based on the content of an instructor's Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other twitter use variables, including positive student attitudes about instructors who use Twitter and tweet frequency. Coded qualitative responses indicated that Twitter may be both an asset and an obstacle for instructors.
Descriptors: Credibility, Teacher Effectiveness, Teacher Behavior, Student Attitudes, Web 2.0 Technologies, Computer Mediated Communication, Student Evaluation of Teacher Performance, Beliefs, Transcripts (Written Records), Statistical Analysis, Qualitative Research, Teaching Methods, Educational Technology, Social Media, Self Disclosure (Individuals), Mass Media Use, Mass Media Effects, Incidence, Teacher Student Relationship, Classroom Techniques, Observational Learning, College Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A