This study examined the actual practice and effectiveness of a satellite educational TV program in Ethiopian secondary schools. Participants in the survey were 228 students and 63 teachers from secondary schools. The results of the data analysis indicate that Ethiopian students and teachers scored highly in the evaluation areas. Levels of students' general satisfaction with the satellite educational TV program were not equal for the variables of location and gender. It was also found that for students, learning demand, learning content, and class management were factors affecting their satisfaction with the satellite educational TV programs. For teachers, learning content and class management were the factors. The statistical mean difference in the satisfaction with the satellite educational TV program was between students and teachers. These findings suggest that the satellite educational TV program has the possibility of improving the quality of education in Ethiopian secondary schools.