The Reflective Professional Honours Programme of the Saxion Universities of Applied Sciences in the Netherlands centers on a profile of what graduates of the program should have accomplished in addition to their regular bachelor's degree program. The development team for our programme first investigated what the profile should be, interviewing roughly three hundred business representatives to discover what they considered an excellent honours student profile. All the interview information was transformed into a concept profile. An Honours Council evaluated the concept, and the project team adapted it. Then the steering committee evaluated and approved it after further adaption. Finally the president of the University Board approved the profile. Each academy within the Saxion Universities can start a programme on a four-year experimental basis. The areas of experiment are entrance selection, programme contents, programme didactics, coaching characteristics, student profile, and honours community characteristics. The aim is to experiment and share the best practices. All in all, sixteen programmes have been started. The programmes run alongside the regular university programmes, and no study credits are given; students proceed after positive assessments. Some programmes are within an academy, and some are independent. Programmes are assessed in the third year of the four-year experiment. Some are validated and gain the title Reflective Professional Honours Programme. Others are characterised as exceptional. The student profile has been the key element in the development, implementation, and success of the Reflective Professional Honours Programme, and its six characteristics are the foundation of this unique honours programme.