Within the Saxion Universities in the Netherlands, a profile of the "Reflective Professional" comprises a number of competencies that the honours programmes are designed to develop and support. This article describes the process of developing these competencies. The process involves three loops of learning, characterized by three sets of reflective questions so that, as a whole, they loop up professional reflection. The goal of looping up professional reflection in honours programmes is to inspire students and their coaches to consider the phases of learning with conscious awareness and focus.