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ERIC Number: EJ1081734
Record Type: Journal
Publication Date: 2015
Pages: 6
Abstractor: As Provided
ISSN: ISSN-2222-1735
Integrating Academic Management with Business Planning Activities: The Case of University of Education, Winneba (UEW), Ghana
Owusu-Ansah, Collins; Afful, Deborah
Journal of Education and Practice, v6 n11 p80-84 2015
Currently, public universities are facing chronic problem of underfunding. In a bid to explore more alternative and innovative ways of addressing such underfunding challenges, authorities of universities have sought to inject business activities into the management of the universities. They are now forced to search for additional sources of income from the market and serve market needs. They also commercialize some of their activities, services and programmes. This paper seeks to examine traditional role of universities and the need to inject business strategies or activities into the practices of higher education. It further highlights the positioning of the University of Education, Winneba in the market place and the challenges of integrating business planning activities in universities. It concludes on what needs to be done to make such intervention meaningful.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ghana
Grant or Contract Numbers: N/A