Honors has specifically and historically done a commendable job of tailoring education to the special needs and challenges of the most intellectually and academically capable young people, the future leaders and innovators of society, but the introduction of an imperative to make money threatens to corrupt the whole enterprise. For this reason, above all, the author argues that the National Collegiate Honors Council, as an organization, should be extremely wary of any attempt to privatize and profitize the area of honors education. This essay discusses why the future of honors education does not lie within the realm of profiteering, stating issues such as: (1) the conundrum of capitalism--the producers will be at the bottom of the compensation scale; and (2) the personal dimension--the standardization of honors will confound the ideal of offering special counseling, additional opportunities, and classes that emphasize individual participation.