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ERIC Number: EJ1081389
Record Type: Journal
Publication Date: 2015-Aug
Pages: 13
Abstractor: As Provided
Reference Count: 27
ISSN: ISSN-0090-1482
Educational Intervention/Case Study: Implementing an Elementary-Level, Classroom-Based Media Literacy Education Program for Academically At-Risk Middle-School Students in the Non-Classroom Setting
Draper, Michele; Appregilio, Seymour; Kramer, Alaina; Ketcherside, Miranda; Campbell, Summer; Stewart, Brandon; Rhodes, Darson; Cox, Carol
Journal of Alcohol and Drug Education, v59 n2 p12-24 Aug 2015
Media literacy education teaches youth to critically examine the influence of media messages on health and substance use behavior. A small group of low-achieving middle school students at high risk for substance abuse attending an afterschool academic remediation program received a media literacy intervention intended for elementary students in a classroom setting. Participants significantly increased their: preferences for non-alcohol-related advertisements, ability to identify advertising techniques, media deconstruction skills, negative opinions about drinking and smoking behaviors, and significantly decreased their positive perceptions of cigarette and alcohol content in advertising. Results suggest that the Media Detective Program, an elementary-level, classroom-based intervention, can improve outcomes for at-risk middle school students in the afterschool setting.
American Alcohol and Drug Information Foundation. P.O. Box 10212, Lansing, MI 48901. Tel: 517-484-1770; Fax: 517-487-2474; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Education; Middle Schools; Secondary Education; Junior High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Missouri