Some students want to broaden their perspectives while others want to deepen their knowledge, and it is vital to challenge students to the level of their ability and interest. However, in regular degree programmes the possibilities for individualization and differentiation in content and didactics are often limited. The main focus of a regular degree programme is how to guarantee the bachelor's level for all students. Focusing on the average student alone, though, might cause students who are looking for an additional challenge to lose interest. This article describes how Windesheim University of Applied Sciences (the Netherlands) addresses the challenge of educating the leaders of the future through the Windesheim Honours College and Honours Programmes.